Apple achieved greater success in 2007 than in any other year of their history.http://www.ctmac.org/cmc_newsletters/02_08_nl_web.pdf. The stock valuation continues to climb, market share is constantly increasing (in all product segments) and recognition of the brand name ranks at or near the top of consumer studies on a regular basis. Apple makes some incredibly smart choices and avoids many of the pitfalls that so many other corporations frequently suc-cumb to. This is a soft-ware application that has been around for years and is very close to the hearts of many diehard Mac users. Upon the release of the iPhone, there was no way for software developers to make their products accessible from this “phone” other than via their web site. Many soft-ware authors were upset by this arrangement, as it drastically limits the functions of the iPhone that they can take advantage of. Although this article is not intended to be a technical review or a list of help-ful tips, I wanted to share a personal iPhone experience with you. Using the


Apple iPhone It’s been over a year since Apple announced the iPhone, which has been on sale since last summer.http://www.rangefindermag.com/magazine/May08/162.pdf. As Apple and its fans predicted, the iPhone was and still is a revolutionary mobile phone. Luckily I’ve only had to use it once, as the iPhone generally keeps its charge for up to seven days with sporadic use. Since I have owned the iPhone, Apple has upgraded the firmware three times. Upgrading is as easy as connecting the phone via the USB cable, firing up iTunes and waiting while the iPhone automatically upgrades itself. One of them asked me about the iPhone since he was going to buy one for a friend. While the glass surface and the chrome body on the iPhone seem resilient to knocks I have taken the iPhone to Europe twice and that’s where it is frustrating. I have to admit that in all my years covering high tech “toys” the iPhone has rated—in buzz—right up there with the original calculator, digital watch, first computer, cell phone If you’ve never tried the other


Zoom expands line of Bluetooth wireless audio products for iPods, mobile phones, PCs, TVs, and other sound-generating devices announced today it has begun shipping important new additions to Zoom’s iHiFitm line of Bluetooth audio products.http://www.zoomtel.com/about/HeadPhones_20080107.pdf. These new products include a Bluetooth transceiver that plugs into the dock connector of an iPod or iPhone, a Bluetooth wireless headphones/headset, and products that combine a Bluetooth transmitter with the headphones/headset. The Zoom line of Bluetooth products enables wireless communication between cell phones, home audio systems, headphones, computers, TVs, and a wide range of other devices that generate or play music and other sounds. The Model 4355 Bluetooth transceiver plugs into the dock connector of an iPod or iPhone. The transceiver can send the iPod’s music or other audio out via a Class 2 Bluetooth wireless connection to Zoom’s new Model 4380 headphones/headset, Zoom’s model 4360 stereo receiver, and other Bluetooth-enabled


Novarra looks to pounce on iPhone’s shortcomings ITASCA, Ill.http://www.novarra.com/press_rel/indus/111507indus.pdf. – Apple Inc. hoped that its iPhone could corral the Internet phone market as its iPod did with the MP3 market, but the iPhone’s failure to do so has opened the door for others, and one such company stepping in to take a piece of the pie is Novarra Inc. Novarra, headquartered just outside of Chicago, provides Internet services to mobile carriers that lets these companies offer better Internet access to its customers. What Novarra is doing solves one of the main consumer complaints regarding their mobile devices – limited Internet access. The company’s software makes all Internet content available on any mobile device. As Novarra president and chief executive officer Jayanthi Rangarajan explains it, her company’s approach allows for much faster download speeds on mobile devices than the iPhone because all the work is done by servers and the Internet data is sent directly to a mobile


As iPhone anticipation reaches fever pitch, more than 4,000 of Apple’s faith-ful techies are making their way to San Francisco.http://www.njmug.org/macledger/2007/062007_macledger.pdf. Apple’s excuse--that Leopard engineers were needed to get iPhone out the door by the end of June--was plausible, but it’s also going to raise the stakes. Some imagine a new system that, because it was developed in tan-dem with the touch-centric iPhone, allows for touchable Apple display screens. Then again, there’s a relatively simple way for Jobs to make sure his loyal base stays loyal: Whip out that iPhone--then then tell developers that he’s giving them access to the modi-fied version of Apple’s operating sys-tem that will run on the device. The same will inevitably be done for the iPhone, though that likely won’t mean much for mainstream users. If Jobs really wants to treat develop-ers, he’ll give them an iPhone tool kit similar to Cocoa--the more in-depth development platform that lets pro-grammers tweak a Mac’s software, such as with a better


I then handed the new iPhone to my wife, who promptly let it slip right through her hands onto the tile floor, thus making my prophecy come true.http://www.bodyguardz.com/v/vspfiles/images/iProngMagazine040208.pdf. Immediately, the iPhone was slid into its leather case cocoon, rarely emerging into the light of day. But, unlike me, many users prefer to have their iPhone live "au naturel" and not be swaddled in some big ugly case. NLU Products, the maker of BodyGuardz feels it has the solution for those who want to let their iPhone live wild and free, yet protect it from the hard knocks of life. BodyGuardz for iPhone is a very thin transparent protective film that bonds to your iPhone. The plastic film takes the hard knocks, not your iPhone screen or aluminum back case. It will easily protect your iPhone from hard objects like keys rubbing against it while in a pocket. The Weeks division of MyMac Labs tested BodyGuardz for iPhone. I plan to continue to use my UNIA iPhone belt case, but I'll feel more protected when the iPhone is running loose in


January 14, 2008 NEW YORK: PumpOne, the company that first developed visual personal training programs for iPods and cell phones has launched Pump10, a new exercise video site specifically designed for Apple’s iPhone or iPod touch.http://www.pumpone.com/pumpone/new/documents/Pump10Release.pdf. Pump10 offers weekly 10-minute video workouts, fitness tips and personal training advice that guide users to a healthier and fitter lifestyle. Pump10 is accessible on any iPhone or iPod touch Safari web browser at Pump10.com. Instead of busy backgrounds, poorly lit gyms and hard to understand guidance, PumpOne provides the clearest, best quality and most concise exercise videos on the web -and now on iPhone. “We designed Pump10 workouts to help iPhone users get in shape, 10 minutes at a time,” says PumpOne exercise physiologist Declan Condron. “The iPhone’s fantastic portability and access to rich internet content anywhere and anytime means there are no excuses for not getting into better shape in the new year.” Pump10 extends this access to


The singular, if unstated, goal for the iPhone is the expansion of market and mind share into the high volume cellular market.http://www.yankeegroup.com/research/downloads/iPhonedemonium.pdf. It’s June 29, 2007 and the iPhone’s launch in partnership with AT&T Wireless is upon us. The media, analyst, pundit and blogging communities have provided grist for Apple’s marketing machine, speculating enthusiastically in the 6-month period between the iPhone’s introduction and launch. Our analysis of the iPhone effect is premised on a number of assumptions. European operators and handset vendors have also piled on in support of Omnifone’s subscription-based MusicStation service with a view to preempting the iPhone’s European market entry. Criticism of AT&T’s lagging position in 3G and the extent to which the iPhone doesn’t contribute to over-the-air content delivery misses the point. It is highly unlikely that approximately 16% of AT&T subscribers will drop $499 or $599 on an iPhone. The rest will pay some early termination fee for the privilege


San Diego, CA – Over 100 million iPods have been sold, building expectations that Apple’s newest offering, the iPhone, will reach astronomical heights as well.http://www.iphoneware.com/media/files/newbusinessrelease.pdf. Launching this Friday, June 29 th , the iPhone is a cross between the iPod and a traditional cell phone. With all the buzz surrounding the iPhone launch, consumers are clearly eager to adopt the new technology. But Prakash Gupta, Technical Director of San Diego-based iPhoneWare, cautions that third-party applications will be needed to turn the iPhone into an effective business tool. “iPhone is the first step towards a smaller, lighter cross between a cell phone and a laptop, allowing mobile access to everything, everywhere,” say Gupta. In fact, iPhone is a perfect opportunity for businesses to become fully mobile, improving access to both full web data and all standard applications. Based on the Mac OS 10, iPhone will ultimately integrate seamlessly with both PCs and Macs. iPhoneWare is one


1.http://www.macally.com/techsupport/manual/ip-ph804_WebManaul.pdf. Clean iPhone screen with a soft cloth thoroughly to remove any dirt or oil. Make sure the iPhone screen has no dust or oily residue before you start to apply this product. 2. Lay the IP-PH804 on a clean dust-free surface and make sure that Macally logo is in the upper right position. 3. Position the IP-PH804 overlay on the iPhone screen along the edges and around the home button. 4. Tape both holding stickers (A) to the back of iPhone while ensuring overlay stay nicely fit on iPhone screen. 6. Press to stick the bottom section of overlay to iPhone screen thoroughly. While pressing bottom section of the overlay, gently remove two holding stickers (A) from the iPhone and overlay. 7. Keep pressing the bottom section of the overlay, use right hand to lift up the label “C”, and gradually peel off the base film and simultane-ously apply the sticky side of the overlay to iPhone screen. 8. Use your fingers to press the overlay firmly on the iPhone screen.


Style.http://www.condenet.com/press/style/press_style_08292008.pdf.com Announces Application on Apple App Store Downloadable Fashion Focused Application For iPhone and iPod touch New York, NY.–Aug 29, 2008–Style.com today announced the availability of its application for iPhone and iPod touch. This free app, available worldwide from the Apple App Store, displays the latest fashions from the runways of New York and Europe in amazing clarity straight onto a user’s device. "Fashion devotees will now be able to view their favorite runway shows from New York City and Europe in the palm of their hand just hours after they happen live," said CondeNet Editorial Director Jamie Pallot. "Style.com has always been about the point where fashion meets technology, and this new application for iPhone and iPod touch lets us deliver on that promise in a whole new way." The innovative Multi-Touch user interface and the richness of the 3.5-inch display on these devices means fashion content looks stunning and Style.com has also tailored its core web site


An edited excerpt of the chapter dedicated to Steve Jobs’s announcement of the iPhone follows.http://www.businessweek.com/pdfs/2008/GalloChapter11.pdf. In January 2007 Jobs gave perhaps his greatest presentation to introduce the new iPhone. These quotes are from the iPhone launch and from previous presentations: “We’re going to make some history together today…” “Today we’re introducing revolutionary products…” “We’ve got amazing stuff to show you this morning…” “This is an awesome computer…” “This is an incredible way to have fun…” “This is a day I’ve been looking forward to for two and a half years,” Jobs said during the iPhone launch. That is what iPhone is.” To recap, Jobs sells the benefits of the iPhone in three steps: 1. Jobs tells the iPhone story by using several techniques: 1. Jobs unveils the iPhone and builds drama at the same time by saying, “Today we are introducing three revolutionary products [an image of each product appears on the screen as he mentions each one]. “ When he discussed the “ultimate pointing


High fidelity, hands free headset improves sound of iPhone and other devices The hf2 also works with the iPhone for both speech and music, all iPod® models for music and with other music players and mobile phones that accept a 3.http://www.etymotic.com/pdf/pr/hf2_pr.pdf.5mm-4-contact phone + stereo plug. The hf2 headset adds a high-quality, in-line microphone to Etymotic earphones with the highest earphone noise isolation and response accuracy in the business. Etymotic will demonstrate the hf2 headset in booth #S-2410 at the Macworld Conference & Expo, being held at the Moscone Center in San Francisco, Jan. 14 to 18. “The hf2 headset lets users talk and listen – to conversations as well as music – with greater accuracy, detail and noise isolation than previously possible with any iPhone headset,” said Mead Killion, Ph.D., founder and president of Etymotic Research. “In addition to the uncolored high-fidelity stereo sound Etymotic is known for, the hf2 headset lets users talk on their mobile phone


Recently, I offered a first look at Audioengine’s $149 W1 Wireless Audio Adapter —a kit that contains USB audio transmitter and receiver units along with a power supply and a handful of audio cables.http://www.audioengineusa.com/AW1 review pdfs/Macworld_AW1 Review.pdf. In that first look I described the W1 as a flexible music-streaming alternative to Apple’s AirPort Express Base Station ( ). What makes it flexible is its ability to stream music not just from a computer—which is required by the AirPort Express—but from any device with an audio-output port. The details While a simple click on the link to that first look will provide the ins and outs of the W1, allow me to recap here: The W1 is made up of two USB modules—a transmitter (called a “Sender” by Audioengine) and a receiver. Or perhaps you’d like the soundtrack of the movie on your iPhone to play through external speakers across the room. The W1 doesn’t suffer from such syncing issues and will play transmitted audio in perfect harmony with your iPhone or iPod’s


Ideal for protecting the iPhone, Aquapac 100% waterproof cases take your Apple far from the tree.http://www.haaug.org/Files/AppleBarrels/2008/applebarrel_2008-02.pdf. Durable, air tight, and guaranteed waterproof to 15 feet, Aquapac’s iPhone ready PDA case is also sensitive enough for ngertip use OYSTER BAY, NEW YORK (For immediate release) – You stood in line for the iPhone. You bought the iPhone. You love your iPhone. Serving up 100% waterproof protection in any condition and any season, Aquapac’s iPhone-ready case not only protects your investment against weather and ‘whoops’ moments … it also allows you use your iPhone the entire time. A virtual second skin, Aquapac’s premium polyurethane construction is sensitive enough to allow full full use of the iPhone’s dynamic ngertip touchscreen, as well as normal speak/hear clarity. “An Aquapac and an iPhone go with me far o shore on a regular basis. The pair works fantastic together,” said Aquapac beta tester Bret Ellis Fereday, an avid kitesurfer and long-distance paddle


I’ve read that the iPhone is supposed to be compatible with most Bluetooth headsets.http://www.mbsn.org/images/summer_2007.pdf. The reason the iPhone was designed for EDGE is that it is more battery conserving. It will be at least 12 months until a 3G iPhone hits the market. A comment on wifi — I’ve talked with a few local iPhone users who, like me, have had trouble jumping on free wifi at some local public venues. For those of you who like to also send MMS messages (multimedia short messages that include photos or videos), the iPhone does not currently support it. The way that the iPhone currently handles any incoming MMS messages is brutal — they are dropped into a black hole, never to be delivered. All activation, syncing and management of the iPhone is through iTunes, who released a new version on iPhone launch day. I favor the default tone, Marimba, but find that the challenge with this ringtone is that its tone is not quite audible enough when the iPhone is in my bag and it sounds like every iPhone out there.


The latest release from the world's number one makers of mobile entertainment, Apple: the iPhone raises the bar in communication and entertainment.http://www.citylinkpcs.com.au/pdf/article-71.pdf. It also raises the issue of iPhone music downloads from the availability to the copyright issues. But one thing's for sure, iPhone have change the way people communicate and entertain themselves while on the go. You can now sync your iTunes Library with the iPhone that doubles as your video player, camera, music player, browser, and your communications device. Who wouldn't want to have free iPhone music downloads from the web? But the thing about these free downloadable is that they are laden with viruses and malwares that can harm your iPhone. And you need to know that Apple is reluctant to replace your iPhone even within warranty once the damage is caused by misuse. Bandwidth is also a consideration when you want to download music or video to your iPhone. iPhone music downloads is also made available mobile.


3G iPhone released, Apple sells 1M units in three days Apple Inc.http://media.collegepublisher.com/media/paper868/documents/y2i238tv.pdf. released the iPhone 3G on Friday, causing the masses to either squeal in delight or hurry up and wait for the faster, cheaper gadget. Single fi le lines formed early Friday morning in 22 countries for what Steve Jobs, CEO of Apple, called “the fi rst phone to beat the iPhone.” The much-anticipated iPhone 3G, priced at $199 and $299 for 8GB and 16GB models, respective-ly, was purchased 1 million times in its opening weekend. “It took 74 days to sell the fi rst 1 million original iPhones,” Jobs said Monday in a news release. “So the new iPhone 3G is clearly off to a great start around the world.” While the majority of custom-ers left stores happily caressing and stroking their new iPhones, some experienced the “iPocalypse” fi rst hand. High demand combined with overwhelmed servers at Apple and AT&T stores worldwide resulted in longer lines and activation problems during the new iPhone’s release. The fi rst


Boy and phone go gallivanting around the countryside.http://www.pipelinepub.com/0908/pdf/Article_1.pdf. Wire doesn't get to come along. Setting an Example There are some lessons to be learned from the experiences of the iPhone thus far. The first generation iPhone rolls out, and consumers are psyched and ready to roll. Fast-forward a year, and early adopters are burned (for at least the second time, as the earliest of users were awarded for their zeal with a precipitous price drop mere months after they were presented with their sleek communicators) when the 3G iPhone hits shelves offering, to paraphrase the Apple As other handset manufacturers and service providers rush to match the success of the iPhone, we run the risk of having the telecom equivalent of millions of Maseratis and Ferraris on dirt and gravel roads. Synchronoss, the company famously awarded with the service activation platform for the iPhone, got burned by the number of users purchasing the iPhone from Apple Stores, and took them away to parts unknown,